The video game business, in particular, is taking on a new meaning for brands after a surge in the popularity of social gaming.
For the first time in several years, video game companies are also seeing their revenues soar.
In the second quarter, game sales rose 19.3% to $3.65 billion, up more than 12% from the same period a year earlier, according to the video game industry’s trade group, the Entertainment Software Association.
According to a study released last week by the Pew Research Center, the average family spent $1,400 on video games last year, up 8% from last year.
And for a new generation of kids, playing games is a way to build social capital.
For some, it’s a chance to socialize and play with friends, to play a game together, to connect with friends.
And in a new report on gaming, the Pew researchers said they saw no signs of waning interest in the hobby.
“Video games continue to be a significant part of a growing array of family activities,” the researchers wrote.
“In 2016, more than two-thirds of children and teens reported playing video games at least one time in their lives.”